Perspective
Email Deliverability vs Email Marketing
How email marketing and email deliverability influence each other, and how to balance campaign growth, sender reputation, and subscriber expectations.
The email journal
Better email starts
with better decisions.
Notes on deliverability, email marketing, and the decisions that connect them.
Latest articleThe opening conversation
Behind the journal
I'm Goran Lelović. I work in email marketing and deliverability. This is a place to examine how sending decisions, technical details, and recipient expectations come together.